Manipulating Google's Freshness Signals

Penguin

I've been working hard to combat the effects of Google's Penguin algorithm update for one of my most important sites.  I had a number of sites that I was developing.  Hompepages were up with some unique content, and I had links installed.  Soooooo...I guess the Algo' assumed I was trying to build link farms.  Oops!  Oh well.  No big deal.

For a few of these penalty-inducing, nascent sites, I redirected.  For the rest, I added the NOFOLLOW attribute to all the links.  I think my rankings will be back to normal soon.

Just submitted a reconsideration request, just to let Big G know that I wasn't trying to be a spammer.  We'll see.

Last year's Panda update resulted in the same site getting deindexed, but it bounced back in short order.  I have faith that Google does not want to punish honorable publishers. 

My other major Internet property should have been hit with the same penalty.  But it wasn't.  Because it has too much authority.  Authority is the key.  Not enough authority, and these algorithm updates become a major pain.

Manipulating Google's Freshness Signals

A site that I compete with is manipulating page content to get better rankings.  The site is DailyMarkets.com.  What are they doing?  Simple: they are constantly changing the date next to the byline to the current date.  So an article / blog post that was published 6 months ago has today's date.  And it will have tomorrow's date on it tomorrow.  Penguin is clearly bestowing too many points for this kind of "freshness."  I'm surprised the algorithm is that easy to trick.  We'll see what happens over the next few weeks.

Shame on you DailyMarkets.com.  Shame!

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