.JOBS: A Very Exclusive Club!

If you've been thinking about buying a .JOBS domain name, you'd better own a large company with deep pockets. Lots of restrictions, and very expensive to own (a company can register a .JOBS name @ eNom for $125 per year [!] and a they'd also have to pay a non-refundable $50 application fee.)

This TLD (or extension) is supposed to make it easier for jobs seekers to locate career information, job listings, etc. provided by a particular company's human resources department.

The Society for Human Resource Management--the folks who are sponsoring the .JOBS namespace--had better have a large budget for public relations and marketing; they need to get the word out about this new extension, or else it will end up being a complete waste of time. They'll need to make a concerted effort to educate the public about the TLD, or else job seekers will continue to visit a company's main website to obtain career related information.

Another thing to consider: with all the phishing scams out there, the average job seeker might think that a website or email address that has a prominent company's name attached to a .JOBS extension is related to some sort of phishing scam. Not good.


So all the best to the .JOBS namespace from the Domain Blog!

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